What is Google Analytics? – Definition

Why ‘Google Analytics’ is important to any business?

Google Analytics (Defination) is a website analytics tool/service by Google that tracks & reports web traffic useful in basic analysis used for SEO & marketing purposes to help optimize marketplace resulting in revenue growth.

Website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

Types of data you collect in Google Analytics:

  • User Acquisition Data: data about your users before they visit your website
  • User Behavior Data: data about your users when they visit your website

Google Analytics reports are dimensions and metrics.

Dimensions are the attributes of your data, such as the city where traffic is coming from, the page you’re measuring, or the social media channel you’re evaluating.

Metrics are the quantitative measurements for those dimensions. For example, if you’re looking at how your ads are performing in Paris (the dimension), the 2,000 paid sessions you’ve recorded would be your metric.

Google Analytics data categorization:

  • Acquisition
  • Behavior
  • Conversions


Acquisition refers to how you get website traffic. Simply put, you can use acquisition reports to see how your traffic arrives to your site.

When you first look under Acquisition, you’ll notice the Overview tab gives you an all encompassing snapshot of acquisition, behavior, and conversion data for your top traffic sources by channel (referral, direct, organic search, and social).

Acquisition Overview

This is giving you the most important data right up front — the number of sessions acquired, the bounce rate of those acquired visitors, and their conversions for your most effective channels. It provides a quick and easy way to see how your top channels are performing.

Acquisition Overview

Acquisition reports are a great way to look at which avenues are best for bringing traffic to your site and getting certain actions to happen. Using the other views will allow you to look at different types of traffic.

For example, say you want to know which search engine is driving the most organic traffic. By using the Source/Medium view, you can drill down to see the individual sources and mediums acquired the most customers (such as google/organic vs. bing/organic).

Understanding Website Traffic

Next up is the Site Content section, which reports on how visitors interact with various pages (or pieces of content) on your site. Google Analytics breaks this down into a few different reports: All Pages, Content Drilldown, Landing Pages, and Exit Pages.

The All Pages report shows the top pages of your site based solely on traffic numbers. Use this to see which content is performing best on your site.

All Pages Data

The Content Drilldown report can be used for those areas of your site with folders, such as /blog and /news. This report will show you the top folders of content on your site, as well as the top pieces within those folders. You simply “drill down” into the folders to see individual performance. This gives you a more holistic view of how different content sections are performing on your site.

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