Viamedia Announce $10,000 College Fund Contest

Viamedia, the leading cross-media local advertising company, announced today that it will once again partner with Hardee’s Restaurants LLC to award a qualifying Kentucky student $10,000 to go towards college tuition. Over the last 6 years, Viamedia and Hardee’s® have awarded $45,000 in scholarships to 5 Central Kentucky students. The 2019 Hardee’s® $10,000 College Fund Contest is open to Central Kentucky students Read more…

ON24 Brings Together Top Marketers at Webinar World London 2019

ON24’s annual user conference provides forum for marketers to tackle regulatory challenges through engagement-driven marketing. With just 10% of respondents saying they’ve implemented a marketing strategy to account for Brexit — and GDPR continuing to loom large for marketers across Europe — Webinar World London 2019 will focus on providing industry leaders with an arsenal of Read more…

Marketing Professionals meet at inaugural Influencer Fraudnomics Summit

Prominent marketing professionals will meet at the inaugural Influencer Fraudnomics Summit presented by SYLO at Stage 48 in New York City on September 17, 2019 to dismantle the $1.3 billion fraud problem facing the influencer marketing field. It’s no secret that influencer fraud is the ever-growing elephant in the room within an evolving media and marketing landscape. In Read more…

Know how influencer marketing is changing

How is influencer marketing changing? To understand how influencer marketing is changing and how it needs to change further, consider the case of an actor from a popular U.S. sitcom. A marketing and advertising agency was using a social media scraping tool to index “influencers” into categories. This actor was Read more…